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Build a Business

(Young Entrepreneur)

Over 5 five weeks, learn how to create your own business idea, identify your customers and profile them, understand the strategic logic of marketing, schedule promotion activities to build your brand, and pitch your business idea to a judging panel of peers. The course gives you the skills to start and develop a business from scratch, while also looking at famous exemplars like Steve Jobs and Sir Richard Branson.

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This course is open to all.

Session Detail

Develop the entrepreneurial skills and logic to start a business from scratch. Pitch your business idea to a judging panel at the end of the course.

Session Timetable

Session
Introduction
Session 1
The Business Idea: The "What" & "why"
Session 2
Customer Profiling: The "Who"
Session 3
Strategic Logic in Marketing: The "How"
Session 4
Marketing Activities & Channels: The "When"
Session 5
Dragon's Den Business Pitch
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